We help our clients imagine, create & deliver innovative XR experiences at enterprise scale.

XR Lab is an Industry 4.0 consultation, solution design, development lab & media tech firm. 

Our new venture, XR Lab, blends Extended Reality, Machine Learning (ML), 4G/5G/Cellsat & other tech practices that help our clients imagine, create & deliver innovative XR experiences at enterprise scale.

With proof-of-concept, deployed & live solutions across technology domains such as Artificial Intelligence, Augmented Reality, Virtual Reality and Internet of Things, XR Lab team is the go-to solution integrator & developer for solving the biggest challenges your enterprise is facing with use cases ranging from Accelerated learning, Product Marketing & Development, Virtual Collaboration, Training, Healthcare & Wellness.

XR Lab @CRIB

XR Lab @CRIB offers a place where industry leaders can tap into emerging technologies and trends to co-create, collaborate and become a catalyst towards true innovation within your business.

We’ve brought together established companies and startups alike to help chart a course for their future journey to business transformation. Enterprises get strategies and build differentiating experiences for their organization and customers cutting through the noise and hedging against competitive threats. Entrepreneurs find camaraderie, get support and build opportunities together.

Click here to learn more about CRIB.

Through XR Lab, we’ve partnered with world-class XR innovators including Samsung, a global leader in emerging products for the consumer and enterprise sectors. HP Medical to spark innovation in transformative healthcare and wellness, and our partnership with Mechatech to identify opportunities in XR human user interfaces and locomotion in XR simulations and gaming. The goal, to deliver immersive and remote virtual collaboration to the enterprise,  accelerate learning and speed prototyping, solve problems together around digital content, analytics, and peer-to-peer streaming.

What is XR?

The fields of augmented reality (AR), virtual reality (VR), mixed reality (MR) & 360° media development—collectively known as extended reality (XR) —are growing rapidly. However, our R&D into adjacent technologies including Computer Vision, Machine Learning & Natural Language Processing, among others are an enabler for transformative,  Human Centered Design, Industry 4.0 & Sustainable approaches.

Virtual Reality

Virtual Reality solutions such as VR Collaboration, Training Simulation, Product Visualization & Marketing Experiences

Augmented Reality

Augmented Reality solutions such as Product Placement and Visualization,  Remote Expert, Marketing Experiences & Training Simulation.

Artificial Intelligence

Computer Vision, Natural Language and Assistive and Automated solutions such as, Sensor Enhancement & Detection, Error reduction, Process & Cycle Tracking, Object Detection, Sound Detection, etc.

Industrial Internet of Things

IoT and Digital Twin Solutions customized to your specific use case.

How we can collaborate

End-to-end Solution Design, delivering industry-specific XR strategy, Development & Managed Services. Together we can

Reduce costs
Increase revenue and productivity
Improve customer experience

Expertise

Experience across business verticals & tech stacks enables development of creative & innovative solutions for your biggest challenges.   We have real world experience in:

Media & Entertainment Technology 

  • 360 VR Cinematic Storytelling & workflows
  • Volumetric, 3D/VFX & AI frameworks
  • Multi-camera, Live/VOD & Streaming
  • eSports /physical Sports Behind-the-Scenes


Product Development, Branding & Merchandising

  • Product Dev & Prototyping
  • Go-to-Market Acceleration
  • Sustainable Retail & Analytics
  • XR Commerce

Wellness & Healthcare

  • Medical Simulation & Training
  • Surgical XR
  • Cosmeceutical
  • BioTech

Immersive learning for the future workforce

  • Training and Education
  • Learning & Assistance from Remote Experts 
  • Simulation & Mirror-Life (Digital Twin) libraries


What can you do here?

  • Experience the latest AR/VR/MR equipment in an open session.
  • Learn about the technology with a dedicated team of experienced XR specialists.
  • Understand how to apply the tech to your specific field and build deeper learnings with one-on-one consultations.
  • Build MVPs & prototypes when you attend workshops or consulting engagements.
  • Imagine the future of this technology by attending guest speaker events, or virtual conferences, when available.
  • Come visit us

    Discover the “next” as our guest at XR Lab.

    Want to see the latest XR technology in action?


    Make your appointment today to schedule a lab tour, & our team will be in touch.

    XR Lab @CRIB

    10 Roswell Street, Alpharetta, GA 30009

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